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Proactive News

Is it B2C or B2B?

A post from Paul Woods, Managing Director –

Over the course of my career and whilst founding and running Proactive Despatch, people have asked me regularly, so what do you do Paul?

Is it B2C or B2B?

For years and years, I always answered B2B, thinking obviously that we dealt with businesses not end consumer deliveries.

Over the last few years however I have reflected on this and realised that whilst we do indeed operate in the B2B arena, we more importantly work with people that represent businesses.

Therefore, we are actually in the Human to Human business.

Ultimately when it comes down to it, regardless of sector we all work with people.